2019年考研英语翻译一超市(2019年考研英语一真题答案)

???the supermarket is designed to lure customers into spending as much time as pos

sible within its doors. the reason for this is simple:the longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy. and supermarkets contain a lot of stuff. the average supermarket, according to the food marketing institute, carries some 44, 00 different items, and many carry tens of thousands more. the sheer volume of available choice is enough to send shoppers into a state of information overload. according to brain-scan experiments, the demands of so much decision-making quickly become too much for us. after about 40?minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally – which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.

　　参考译文：

　　超市旨在吸引顾客尽可能长时间的停留在店中。其原因很简单：顾客在店里停留的时间越长，看到的商品越多;而看到的商品越多，买的就会越多。超市中出售大量的商品。根据食品推广协会的调查，普通的超市大概有44000种不同的商品;还有很多超市出售的商品高达上万种。如此多的选择足以使顾客面对超负荷的信息。根据脑部扫描实验，需要快速的做这么多决定就会让我们难以承受。大约在购物40分钟之后，大多人就不会再努力做出理性的选择了，取而代之的就是冲动购物——而这时，我们的购物车中已经装了一半根本就没想买的东西了。????

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